Get Down to Business

Right on the Mark

Mark Chilton’s monthly postcards remind clients that when it comes to buying and selling homes, he is always “Right on the MARK!” These themed mail-outs are not only entertaining, with lower postage rates, they are a cost effective way to remind clients you are here to help. If you are thinking, “why use direct mail marketing when everyone has gone digital?”, you are not alone in pondering the effectiveness of a strategy that has seen declining returns over the past decade. Thanks to information sharing in this digital era (and hard working researchers!) we don’t have to ponder for too long. According to the Forbes Communications Council, “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital”. Check out the full article here: Why Direct Mail Marketing Is Far From Dead.

Looking for a local Realtor? Interested in this week’s Open Houses? You can find Mark Chilton at Baxley Penfield Moudy Realtors ready to help and always Right on the Mark! Toll Free Number: 1-800-825-1612